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Web Survey Bibliography

Title Response Order Effects in Online Surveys
Year 2005
Access date 28.04.2005
Abstract

Response order effects have been found in phone surveys and mail surveys (Krosnick, 1999). Through a series of online studies, we examined vertical response order effects by randomly assigning respondents to be presented with attitudinal scales either showing the positive end of the scale at the top or at the bottom. We found a strong response order effects for most attitude scales and will detail the implications for inferences derived from such data and the potential impact on validity of measurement.

Access/Direct link Conference program
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2005 (76)

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